On Sunday, October 3, 2010, Mercer Capital’s Tim Lee presented “Demystifying Distributorship Valuation: Translating and Understanding Your Valuation in an Evolving Market” at the National Beer Wholesaler’s Association 73rd Annual Convention in Chicago, Illinois. Lee’s presentation led attendees through a typical valuation report, identifying the elements of a thorough valuation and exploring how distributor valuations differ based on methodology and intended purpose.