Family business owners don’t stay on top by having all the answers but by having the ability to ask the right questions. A natural question our family business clients want to know is what their business is worth today. However, an even better question asked by many of them is what they can do today to make their family business more valuable tomorrow. While the specifics of value creation are unique to each business, we like to use the READY framework coined by Chris Mercer to help our clients identify pathways for creating value. So, before the last-minute Christmas shopping becomes the main priority, we dive into his framework to ask whether your family business is READY for 2025.