Clarene Law was a mother and a hotel bookkeeper in Wyoming’s Jackson Hole valley in the 1960s. After hearing the Antler Motel was for sale, she borrowed money from her parents and put a down payment on the $125,000 asking price. Fast forward some years later and what started as a little-known town blossomed into a luxurious year-round hiking and skiing destination for visitors all over the country. While right place, right time played a part, it does not tell the whole story of how Clarene Law became one of the best-known entrepreneurs in Jackson Hole. Inspired by her story and the family business she built, we highlight three themes that can help build your family business: growth, diversification, and family business leverage.