Advising clients on estate planning is a core service offered by wealth management firms, and the best tool for meeting estate planning objectives is often some sort of trust. This dynamic places trust companies closely adjacent to wealth management firms, and, increasingly, RIAs have sought to internalize trust operations through various means in a bid to expand their capabilities and move upmarket to larger clients with more complex needs. For RIAs that can figure it out, there are opportunities for higher growth and retention at the margin relative to a field of competitors that lack robust trust capabilities.