As the new year begins, family business boards have an opportunity to reflect on the often-unspoken priorities that shape their strategic finance decisions. This post explores four key “matched pairs” of priorities—optionality vs. conviction, growth vs. resilience, reinvestment vs. liquidity, and concentration vs. diversification—where misalignment can create tension and confusion. Entering 2026 with clarity and open dialogue about these tradeoffs can be one of a family business’s most valuable strategic assets.


