Family shareholders are occasionally perplexed by the fact that the value of their shares can have more than one value. This multiplicity of values reflects the economic fact that different markets, different investors, and different expectations necessarily lead to different values.
Business valuation experts use the term “level of value” to refer to these differing perspectives. Each of the basic levels of value corresponds to different perspectives on the value of the business. In this post, we will explore the relevant characteristics of each level.