Birkenstock, the renowned comfort shoe brand, is poised for its initial public offering (IPO) this week, reflecting its recent surge in popularity amid the shift to casual fashion during the pandemic. However, with revenue growth slowing when adjusting for price increases, Birkenstock faces the challenge of convincing investors their sandals are more like sporty Nike or Lululemon, and not like Crocs. Although most family businesses will never go public, this post focuses on the intricate decisions that family businesses must make regarding dividend policies and capital allocation, to determine what kind of company their family business is.