Mercer Capital’s own Travis Harms tag-teamed with Ron DiMattia (Corporate Value Partners) on a presentation entitled “Digging Deeper: Exploring the Nuances of Discounted Cash Flow Analysis.” In the presentation, Ron and Travis addressed the importance of conforming the projection model with the subject company’s “story,” integrating the various inputs and assumptions, and testing sensitivities. The session also addressed some of the most-common biases that afflict financial forecasts.