The Financial Reporting Blog

A weekly update on financial reporting topics curated by Mercer Capital’s Financial Reporting Valuation professionals.


Get with the Times: The Fair Value of “Big Data”

A recent WSJ article indicates that transaction-crossing platforms like traditional brick-and-mortar stores or online markets can and do collect data that consumer-product manufacturers are willing to purchase in order to fine-tune their own products and marketing. Financial statements need to reflect current economic realities to stay relevant. Tangible physical assets may have been the primary source of value creation in an earlier era, but intangible assets increasingly drive the business models of a newer generation of firms.

What’s the Control Premium?

Many financial managers, CFOs, analysts, and valuation specialists are familiar with the concept of a “control premium” or “premium paid” that is often observed when a public company is acquired. A control premium is most often measured with reference to the price paid to acquire the company and its trading price immediately prior to acquisition (or rumor of an acquisition). However, the observed premium may not represent a premium for conceptual control inasmuch as it conveys the quantification of actual changes that can be made by exercising that control.

Purchase Price Allocations and the PCC

At its September 16, 2014 meeting, the Private Company Council reached consensus on a proposed GAAP exception available to private companies completing a business combination. The exception must be endorsed by the FASB before becoming effective. The proposed exception would allow private companies not to recognize non-competition agreements and certain customer-related intangible assets acquired in a business combination. The PCC’s mandate is to reduce the cost and complexity of financial reporting for private companies. However, the degree to which this proposal meets that objective depends, in part, on two factors …

Are Accounting Standards Becoming Less Complicated?

Recently I found myself doing a double-take upon seeing the headline “FASB Looks to Uncomplicated Accounting—A Little, At Least.” Accounting standards becoming… less complicated? In response to various stakeholders’ concerns, the FASB launched an initiative to reduce complexity in accounting standards in July 2014. The FASB’s initiative comes at an opportune time, as accounting standards have become more lengthy and complex, so has the cost and difficulty of financial reporting. The objective of the simplification project is to improve the usefulness and transparency of financial information.

How to Value a Company Planning to IPO

After the markets closed on September 18th, Chinese technology giant Alibaba priced the shares for its long-awaited IPO at $68 per share, higher than the previously expected range of between $60 and $66 per share. When measuring the fair value of equity-based compensation granted prior to an IPO, should the expected IPO price range or even the actual IPO price be indicative of the fair value of the shares at the time of the grant? Alibaba’s Form F-1/A dated September 15, 2014 notes that the company issued both options and restricted stock units up through September 5th. According to the company, the fair value of Alibaba’s ordinary shares was $59.00 for the most recent grant.

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