The October 2024 SAAR came in at 16.0 million units, 1.7% higher than last month and 3.7% higher than October 2023. A strong October 2024 SAAR was accompanied by increased inventories and incentive spending levels industry wide, which put pressure on transaction prices and dealership profits. In the last two months of 2024, we expect the average transaction price to continue to moderate and to see an increase in vehicle purchasing throughout the holidays and into the new year as consumers react to recent rate cuts.