Regular updates on issues important to the Auto Dealer industry
The December 2024 SAAR came in at 16.8 million units, just slightly higher than last month and up 4.2% from December 2023. Notably, this month’s SAAR outpaced the last three Decembers and was the highest monthly SAAR since May 2021 (17.0 million units). As we look to January 2025, we expect the SAAR to come in around 16.5 million, primarily driven by the greater breadth of inventory available and increased affordability.
Each quarter, Experian releases an Automotive Market Trends report. This report includes vehicle registration data from each state’s Department of Motor Vehicles, vehicle manufacturers, and captive finance companies. This week, we summarize the data from the Q3 2024 report and add insights for our dealership audience.
The November 2024 SAAR came in at 16.5 million units, which is 1.5% higher than last month and 6.2% higher than November 2023. Of note, November 2024 had one more selling day than November 2023. According to J.D. Power, the year-over-year increase in total new-vehicle sales for November 2024 was forecast near the end of the month at 6.7% after being adjusted for the additional selling day, compared to an approximately 11.0% increase without adjusting for the additional selling day. Mercer Capital expects the December 2024 SAAR to come in around 16.5 million and the average transaction price to continue to moderate as vehicle purchasing will likely increase throughout the holidays and into the new year.
An auto dealership’s inventory management is a crucial part of its operations and significantly impacts the strength of the balance sheet, margin health, and profitability. While dealers cannot control their allocation from OEMs, they can and should respond with the most appropriate sales strategy for the inventory they receive. There are two main approaches available to dealers: maximize price or volume. The key is balancing these strategies to optimize both sales and profitability. We discuss the pros and cons in this week’s post.
The October 2024 SAAR came in at 16.0 million units, 1.7% higher than last month and 3.7% higher than October 2023. A strong October 2024 SAAR was accompanied by increased inventories and incentive spending levels industry wide, which put pressure on transaction prices and dealership profits. In the last two months of 2024, we expect the average transaction price to continue to moderate and to see an increase in vehicle purchasing throughout the holidays and into the new year as consumers react to recent rate cuts.
Mercer Capital attended the National Association of Dealer Counsel (“NADC”) fall conference in Nashville, Tennessee, this past week. Based on our time there, we provide a few takeaways from sessions we attended at this year’s conference. We believe the topics we cover are especially important for auto dealer counsel and their clients during the remainder of the year and beyond.
The September 2024 SAAR came in at 15.8 million units, 3.3% higher than last month and in line with September 2023. At their September meeting, the Federal Reserve cut benchmark interest rates by 50 basis points and highlighted a slight rise in unemployment. This won’t directly or dramatically impact the industry, but we do expect to see the effects of this rate cut (and likely forthcoming cuts) within the industry over the next couple of months and into 2025.
After a few strong years, automotive retail continues to return toward more “normal” levels. Since the onset of the pandemic, annual light vehicle volumes (“SAAR”) in the U.S. have barely crested the 17 million figure that prevailed consistently throughout 2015-2019. Alongside reduced sales volumes, the pandemic and ensuing chip shortage significantly reduced key expenses (headcount, advertising, and interest expense) while significantly raising margins on the vehicles that dealers were able to acquire and sell. For years, it’s been a question of when, not if, things would normalize. The more difficult follow-up question now is, “Where will earnings and margins normalize?” To answer that question, we look at volumes, days’ supply, and dealership profitability.
The August 2024 SAAR recorded 15.1 million units, marking a 4.5% decline from the previous month. This figure is even below June’s SAAR, which was adversely affected by the CDK cybersecurity attack. It appears that consumers may now be feeling the effects of a softening labor market. Job openings have decreased, and the unemployment rate rose to its highest level since October 2021. These economic indicators point to a moderating labor market, which could also be impacting auto sales. Given these conditions, it seems highly likely that the Federal Reserve will cut rates at their next meeting.
Auto retailer executives had a lot to say during the Q2 2024 earnings calls. The four main topics discussed on the calls include the effects of the CDK cyberattack, inventory management, consumer affordability, and the consumer shift to hybrid vehicles. We unpack these trends in this week’s post.
