Last week, Southwest Airlines experienced significant disruptions and canceled thousands of flights following a winter blast smacking a large swath of the country. Underinvestment in system-critical operations was a key culprit, and it reminded me of the “Invest or Not to Invest” decision that faces family businesses. What investment decisions could Southwest have made before the crisis? And, what about your business? How do you make rational investment and capital expenditure decisions? Do you acquire a new business or modernize? What is a good investment?
In this post, we discuss two key areas to address these questions: how to identify investments available to your business and how to evaluate your available investment opportunities.
And, if you traveled during the storm, we hope you made it to your destination and home.