Harms and Davis to Present at ASA Advanced Business Valuation Conference

Travis W. Harms, CFA, CPA/ABV, senior vice president, and Jeff K. Davis, CFA, managing director of Mercer Capital’s Financial Institutions Group, will be presenting at the American Society of Appraisers’ (ASA) Advanced Business Valuation Conference October 7 – 10 in Houston, Texas.

Through a case study approach, Travis will help attendees develop:

a greater understanding of the iterative nature of the cost of capital and the firm’s capital structure, how to assess and interpret the marginal cost of capital, and how to infer the cost of capital for guideline public companies and develop appropriate adjustments for subject entities.

In his session, Jeff will review the business model for banks and other financial institutions and how the model differs from that of non-financial institutions. He will also review various valuation methodologies for financial institutions and what pitfalls valuation professionals may grapple with vis-a-vis non-financial institutions. Overlaid will be a perspective on factors that matter for stock selection and why these factors can differ somewhat from valuation factors. Further, Jeff will review issues related to valuing securities issued by financial institutions that are in the capital stack above common equity.

As senior vice president of Mercer Capital, Travis leads the firm’s Financial Reporting Valuation Group as well as the Private Equity Industry team. Travis is a frequent speaker on fair value accounting topics to audiences of financial executives, auditors, and valuation specialists at professional conferences and other events across the U.S. He is also a member of The Appraisal Foundation’s working group to address best practices for control premiums.

In addition to serving as managing director of the firm’s Financial Institutions Group, Jeff is a speaker at industry gatherings, including SNL Financial/University of Virginia’s annual analyst training seminar, the ABA, various state banking meetings as well as security industry gatherings. Additionally, he regularly makes presentations to boards of directors and executive management teams. He is periodically quoted in the American Banker, Bloomberg News, and other media outlets. Presently, he is an editorial contributor to SNL Financial.