Chris Mercer is Featured Speaker at 17th Annual MNCPA Business Valuation Conference

Chris Mercer, founder and CEO of Mercer Capital, is the featured speaker at the 17th Annual MNCPA Business Valuation Conference on November 1, 2017. The conference is sponsored by the Minnesota Society of CPAs.

Chris is presenting two topics:

  • Confessions of a Reluctant Expert Witness; and,
  • The QMDM & the Myth of the Minority Interest Discount

His session, Confessions of a Reluctant Expert Witness, is described below.

When Chris Mercer began testifying as an expert witness in the early 1980s, he didn’t have a clue about what to do or how to do it. Since then, Mercer has testified scores of times and learned some important lessons the hard way. As he shares his experiences with you, gain insights on how to prepare for and conduct yourself in depositions. From acceptance to final billing, understand how to organize expert witness engagements. Plus, learn how to be an effective witness on the stand by providing impactful testimony.

For his session, The QMDM & the Myth of the Minority Interest Discount, Chris will address the following:

The Quantitative Marketability Discount Model (QMDM) is a shareholder level discounted cash flow model, and 2017 marks its 20th anniversary. Using the framework of the integrated theory of business valuation, examine the QMDM and its foundations. Learn how to develop the assumptions of the model and see what facts and data can be used to support them. Discuss the minority interest discount and why it’s a myth. Plus, delve deeper into these concepts through practical case studies.

Chris began his valuation career in the late 1970s. He has prepared, overseen, or contributed to hundreds of valuations for purposes related to tax, ESOPs, buy-sell agreements, and litigation, among others. In addition, he has served on the boards of directors of several private companies and one public company. He enjoys working with business owners to address ownership transition issues.

Chris has extensive experience in litigation engagements including statutory fair value cases, divorce, and numerous other matters where valuation issues are in question. He is also an expert in buy-sell agreement disputes. Chris is a prolific author on valuation-related topics and a frequent speaker on business valuation issues for national professional associations and other business and professional groups.