Barbara Walters Price

Senior Vice President of Marketing

Barbara Walters Price serves as the Senior Vice President of Marketing and is also a member of the firm’s board of directors.

Her career began with Mercer Capital. During her tenure, the firm has grown from two people (herself and the owner) to one of the most respected firms in the business valuation profession.

She is responsible for the firm’s marketing strategy and for overseeing all marketing functions of the firm, including corporate communications, web site development, speaking engagements, social media, product development, newsletters, e-newsletters, direct marketing, web and live seminars, and business development, among others.

Barbara publishes and speaks frequently on the topic of professional services marketing and leadership, with a specialty in firms providing business valuation services.

Professional Activities

  • The Financial Consulting Group


  • University of Memphis, Memphis, Tennessee (B.B.A., Business Administration)