Gift, Estate, & Income Tax Compliance
2020 02 Value Matters

February 1, 2020

Mercer Capital’s Value Matters® 2020-02

Corporate Valuation and Estate Planning

COVID-19 and the Value  of Your Business

An Estate Planning Opportunity Due to Lower Valuations

What do Black Monday, October 19, 1987, and the COVID-19 Crash of March 2020 have in common?  

Black Monday was an event of uncertain cause, but the Dow Jones Industrial Average (“DJIA”) dropped 508 points, or 22.6% on that one day in 1987.  It was the largest single-day drop in history.  In less than two years, however, the massive losses of Black Monday were recovered in the markets.  

The COVID-19 Crash is a very recent event of certain cause. In mid-February 2020, the DJIA was flirting with the 30,000 level.  Since February 20, 2020, when the Dow was at 29,220, the Index has dropped to 18,591 (close on March 23rd), or a drop of 36.4% – a larger percentage drop than Black Monday.  In the days that followed, the Dow rebounded upon news of the fiscal package to combat the economic impact of COVID-19. As we move through uncertain days, it’s difficult to envision a recovery, but we are convinced that our economy and our people will recover.  

Black Monday provided a significant opportunity for intrafamily ownership transfers. Why? Because with the substantial drop in public market values, there was an accompanying drop in private company values.  

The COVID-19 Crash is severe. The triggering uncertainties are impacting all of us. The values of our client businesses are, at least for a time, lower than they were just a few short weeks ago. 

As business owners and other business leaders continue to make hard decisions in real-time against the ever-changing backdrop of the coronavirus pandemic, their legal and tax advisors would do well to consider whether this is an opportune time for ownership transfers. For many businesses, the current economic uncertainty presents a unique, and perhaps fleeting, opportunity for more tax-efficient estate planning.

Wall Street vs. Main Street

Investors value the shares of public companies on a (nearly) continuous basis. It should not be too surprising that these “real-time” valuations are subject to a good bit of volatility.  

Is the value of your business that volatile? Unlike public companies, private businesses are not subject to continuous public valuation. Reliable valuation data points for businesses exist only when a competent business valuation is prepared or when there is an arm’s-length transaction with a third party.  As a result, whatever day-to-day volatility exists in the value of private businesses is not visible. However, just because you can’t see it doesn’t mean it’s not there.  Instead, what is often assumed to be limited volatility in the value of a private business is more likely a function of the limited frequency with which value is observed.

The same fundamental factors that influence public stock prices – risk assessments, growth expectations, and cash f low projections – also influence the value of all private businesses.

We say all that to say this: unless you are a grocer or the like, the value of your business is likely lower today than it was two months ago, and maybe a good bit lower.

Download the full newsletter

Download
Download the newsletter

Continue Reading

April 2026 | Valuation Date Discipline
Value Matters® April 2026

Valuation Date Discipline

In estate and gift tax related business valuation, few inputs are as consequential, and as frequently underestimated, as the valuation date. While the concept appears straightforward, the practical implications are anything but. The valuation date determines the universe of information available to the appraiser, frames the applicable standard of value, and anchors the conclusion in a specific economic, industry, and subject company context.
Mercer Capital to Sponsor The 32nd Annual Advanced Estate Planning Strategies Course
Mercer Capital to Sponsor The 32nd Annual Advanced Estate Planning Strategies Course
Mercer Capital is proud to sponsor the 32nd Annual Advanced Estate Planning Strategies course, a live, in-person CLE event held April 23-24, 2026, at the St. Julien Hotel & Spa in Boulder, Colorado. Representing the firm at the event are J. David Smith, CFA, ASA, and Barbara Walters Price.Presented by TexasBarCLE and cosponsored by the Real Estate, Probate & Trust Law Section of the State Bar of Texas, the course brings together attorneys and advisors for two days of in-depth discussion on advanced estate planning topics. The program features sessions addressing retirement benefits planning under SECURE 2.0, life insurance strategies, multijurisdictional planning considerations, and approaches to minimizing conflict in estate and trust administration.Attorneys attending the course will be focused on navigating increasingly technical planning issues, from evolving transfer tax rules to the practical challenges of administering complex estates. Mercer Capital regularly supports these efforts through valuation analyses used in estate and gift tax planning, charitable giving, and ownership transitions, helping clients and their advisors make informed decisions in high-stakes situations.J. David Smith is a Senior Vice President at Mercer Capital with more than 25 years of experience in business valuation. He provides valuation services for tax planning, transactional purposes, and financial reporting with particular experience in industries including financial services, oil and gas, and biotechnology.Barbara Walters Price serves as Chief Marketing Officer of Mercer Capital and is a member of the firm’s Board of Directors. She leads the firm’s marketing strategy and oversees corporate communications, business development, digital strategy, and thought leadership initiatives.Mercer Capital looks forward to connecting with attendees and contributing to the discussions at this year’s event. To learn more about this in-person CLE course, visit TexasBarCLE’s website: https://www.TexasBarCLE.com/new/?TransferTo=L23823.
Mercer Capital to Sponsor and Attend the 13th Annual Florida Tax Institute
Mercer Capital to Sponsor and Attend the 13th Annual Florida Tax Institute
Mercer Capital is pleased to sponsor the 13th Annual Florida Tax Institute, which will be held April 8–10 at The Ritz-Carlton Orlando, Grande Lakes in Orlando, Florida. Tim Bronza, CPA, ASA; Tom Insalaco, CFA, ASA; and Barbara Price will attend on behalf of the firm.More than a conference, the Florida Tax Institute is widely recognized as a leading educational forum for attorneys, accountants, trust officers, estate planners, and financial advisors. This year’s program features nationally respected speakers addressing timely developments in federal and state taxation, estate and gift tax planning, business tax matters, and emerging regulatory considerations. Sessions are designed to offer practical insights that professionals can apply directly in their client work.Tim Bronza serves as Managing Director of Mercer Capital’s Florida office. He has extensive experience valuing business interests for federal gift, estate, and income tax purposes and leads sophisticated valuation engagements across corporate and fiduciary contexts.Tom Insalaco is a Senior Vice President in Mercer Capital’s Florida office. Since 2008, Tom has performed valuation analyses across a broad range of industries, assisting attorneys, fiduciaries, and financial professionals with estate planning, exit planning, and transaction-related matters.Barbara Walters Price serves as Chief Marketing Officer of Mercer Capital and is also a member of the firm’s Board of Directors. She leads the firm’s marketing strategy and oversees corporate communications, business development, digital strategy, and thought leadership initiatives.Mercer Capital’s sponsorship reflects the firm’s ongoing commitment to supporting the tax and estate planning communities in Florida and beyond. Learn more about the event at https://www.floridataxinstitute.org/

Cart

Your cart is empty