Family Business Advisory Services

March 1, 2021

The Three-Legged Stool of Family Business

Our family business advisory practice is focused on three strategic financial questions that weigh on family business directors and can keep them awake at night.

In no particular order, the three questions are:

1. What is the right dividend policy for our family business?

We define dividend policy broadly, encompassing both how family businesses pay regular and special dividends and how they craft shareholder redemption programs.

2. What is the right family business capital structure?

Every family business has a capital structure, whether it is the product of intention or inattention.  Capital structure for family businesses often reflects both business fundamentals and family risk tolerances and history.

3. What is the right asset mix for our family business?

Answering this question requires careful analysis of company strategy, how potential projects are identified, and the use of cash flow projections.

Clients often solicit our advice because they are struggling with one of these questions.  But, in our experience, the questions can’t really be tackled in isolation.  Each question comprises one leg of the three-legged stool of the family business.  As an engineering-minded client recently pointed out to us, while it is impossible for a three-legged stool to wobble, it can be crooked.  If the three legs are not designed to work together, the stool won’t be level, and won’t hold anything valuable for long.

We would like to use the following image to show how the three legs of the stool relate to one another.

Relationship between Dividend Policy and Capital Structure

Whether through dividends or share redemptions, returning capital to shareholders affects the capital structure of the family business.  This is true if dividends are paid out of operating cash flow, or if a special dividend or redemption is paid out of incremental borrowings.  As a result, dividend and redemption decisions cannot be made apart from capital structure decisions.  This requires family shareholders to think through the inherent tradeoffs that often arise between the desire for more substantial dividends and a preference that the family business be conservatively financed.

Relationship between Capital Structure and Capital Budgeting

The mix of debt and equity financing employed by the family business influences the weighted average cost of capital, which serves as the foundation for hurdle rates used in capital budgeting analyses.  Setting the appropriate hurdle rate for capital investment requires more than a little finesse on the part of family business directors.  Set the rate too high, and the growth of the family business may be stifled as the company continually loses out on investment opportunities to more aggressive bidders.  If the hurdle rate is too low, the family business will be willing to make capital investments when returning capital to family shareholders would be the more prudent choice.  A too-low hurdle rate can become a self-fulfilling prophecy, pulling down shareholder returns over time through over-investment in the business.

Relationship between Capital Budgeting and Dividend Policy

Shareholder returns come from two, and only two, sources: dividend yield and capital appreciation (i.e., growth in share price over time).  While it may be only natural for family shareholders to want to maximize both sources of return, funds distributed as dividends or used for share redemptions are not available to finance capital investments that support future increases in share price.  This tradeoff is unavoidable and suggests that dividend policy cannot be established in isolation from the investment opportunities available to the family business.  Finding the right mix of dividends and reinvestment for future growth requires balancing what are often the competing claims and needs of different generations within the family, or even among different branches of the same generation.

Keeping the Stool Level

No, a three-legged stool will never wobble, but it won’t necessarily be level, either.  No one would set an irreplaceable family heirloom on a stool that isn’t level.  You can only keep the stool level if all three legs are working together.

Conclusion

We assist our family business clients in making sure all three legs are working together by helping directors identify what the business means to the family, benchmarking key metrics to relevant peers, and improving shareholder communications.

Give one of our senior professionals a call today to discuss how we can help secure a sustainable future for your family business.

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Mercer Capital Sponsoring and Speaking at the 5th Annual It’s All Relative Family Business Symposium
Mercer Capital Sponsoring and Speaking at the 5th Annual It’s All Relative Family Business Symposium
Mercer Capital is pleased to sponsor the 5th annual It’s All Relative Family Business Symposium, hosted by the Ole Miss Center for Innovation and Entrepreneurship. The 2026 program will focus on governance and boards, with sessions designed to help family business leaders think more strategically about structure, stewardship, and long-term continuity.The Symposium takes place September 15-16, 2026, in Flowood, Mississippi. Travis Harms, Tripp Crews, and Zac Lange will represent the firm at the Symposium.In addition, Travis Harms and Tripp Crews are also leading the Tuesday afternoon session on “Dividend and Redemption Policies,” which explores how family businesses can balance shareholder liquidity needs with the capital required to support the long-term health of the business.Travis Harms, CFA, CPA, ABV, is President of Mercer Capital and leads the firm’s Family Business Advisory Services Group. He focuses on financial education, valuation, and strategic financial consulting for multigenerational family businesses.Tripp Crews, ABV, is a Vice President with Mercer Capital and serves on the firm’s Transaction Advisory Services team, the Agribusiness Industry team, and the Family Business Advisory Services Group. He works on valuation and transaction-related matters for closely held businesses and family enterprises, with particular experience in agribusiness and ownership transition issues.Zac Lange, CPA, ABV, is a Vice President with Mercer Capital and serves on the firm’s Family Business Advisory Services Group. He focuses on supporting family businesses and litigants with valuation, financial analysis, and dispute-related matters, including corporate planning and reorganizations, financial reporting, and fairness opinions.Mercer Capital regularly works with family business owners and advisors on valuation and strategic financial matters involving ownership, governance, succession, and long-term planning. The firm is proud to support programs that bring family business leaders together for practical discussion and shared learning.Mercer Capital looks forward to connecting with attendees in Flowood and participating in this year’s Symposium. To learn more about the symposium, visit the event's website: https://olemisscie.com/family-business-26/
When Was the Last Time Anyone Read the Buy-Sell Agreement?
When Was the Last Time Anyone Read the Buy-Sell Agreement?

You Asked. We Answer.

Periodic review of a family business’s buy-sell agreement can reveal whether its valuation, liquidity, and transfer provisions still align with current shareholder expectations and financial realities. Testing the agreement through a hypothetical triggering event can help identify potential conflicts before they become costly disputes.
What Happens If the Formula in Our Buy-Sell Agreement Is Wrong?
What Happens If the Formula in Our Buy-Sell Agreement Is Wrong?

You Asked. We Answer.

Buy-sell agreement formulas can become outdated as a family business evolves, potentially producing values that no longer align with shareholder expectations. Regularly testing the formula against a current valuation can help identify problems before a triggering event occurs.

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