Z. Christopher Mercer, FASA, CFA, ABAR (Founder and CEO of Mercer Capital) and Travis W. Harms, CFA, CPA/ABV (Senior Vice President of Mercer Capital) are presenting a three-part webinar series on their most recent book, “Business Valuation: An Integrated Theory, 3rd Edition.” This book is designed to demystify modern valuation theory and show how to apply fundamental valuation concepts.
The dates of the webinar installments are:
- Conceptual Overview of the Integrated Theory (February 17, 2021)
- Valuing Enterprise Cash Flows (March 17, 2021)
- Valuing Shareholder Cash Flows (April 21, 2021)
For more information about the series, visit Business Valuation Resources.
About the Presenters
Chris began his valuation career in the late 1970s. He has prepared, overseen, or contributed to hundreds of valuations for purposes related to tax, ESOPs, buy-sell agreements, and litigation, among others. In addition, he has served on the boards of directors of several private companies and one public company. He enjoys working with business owners to address ownership transition issues. Chris is a prolific author on valuation-related topics and a frequent speaker on business valuation issues for national professional associations and other business and professional groups.
Travis leads Mercer Capital’s Family Business Advisory Services Group. Travis’s practice focuses on providing financial education, valuation, and other strategic financial consulting to multi-generation family businesses. Additionally, Travis is a regular contributor to Mercer Capital’s blog, Family Business Director. He is a frequent speaker on valuation and related topics to audiences of business owners, financial executives, auditors, and valuations specialists at professional conferences and other events across the U.S. Travis is also the author of the book The 12 Questions That Keep Family Business Directors Awake at Night and co-author of Business Valuation: An Integrated Theory, Third Edition, with Z. Christopher Mercer, FASA, CFA, ABAR.
