Basic Text Blocks and Intro Text for other blocks
Eyebrow
Intro Text Left-Aligned with Columns
Intro text body copy. This Display Type setting adds the button to a column beside the text to create a more streamlined view, helpful when used with other blocks and on long pages.
Columns block: 2 components
Intro text for these components is left-aligned (not with columns or offset) to allow the text to take up the full width of the container and display the button below the text. This makes a nicer layout for blocks that are used in columns and don't span the full width of the site
Whitepaper
Whitepaper | Valuing a Business for Estate Planning Purposes During a Transaction
Since a business often represents the majority of an owner’s wealth, it is common for owners to consider both exiting the business and engaging in estate planning at the same time. This whitepaper discusses several items we consider when appraising a business for estate planning purposes while a transaction process is underway.
Webinar Replay
Webinar | Valuing a Business Amid a Potential Sale
What Estate Planners Must Know
Estate planning for business owners sometimes coincides with a potential sale of the business. How should you approach valuation in this uncertain environment, and what does the IRS expect? This webinar walks estate planners through the valuation complexities of transferring the business or interests in the business during an M&A process. It unpacks key IRS guidance, explores real-world deal stages, and outlines the risks of mistiming a transfer—equipping you with strategies to guide your clients with confidence. | Originally Broadcast: October 2, 2025
Intro Text with only a headline, centered
Financial Reporting Valuation
In an environment of complex fair value reporting standards and burgeoning regulatory scrutiny, Mercer Capital helps clients resolve financial reporting valuation issues successfully.
Transaction Advisory
Mercer Capital provides investment banking, transaction advisory, and restructuring services to a broad range of public and private companies and financial institutions.
Litigation & Dispute Resolution
Complex financial matters demand professionals experienced in valuation, forensics, and other financial expertise across family law, shareholder matters, damages, and other disputes.
Family Business Advisory Services
Mercer Capital helps family business leaders navigate complex financial, governance, and shareholder issues with clarity and confidence.
Intro Text with headline and button left-aligned with columns
Intro Text with no eyebrow, centered
Euismod tincidunt ut laoreet dolore magna aliquam Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
No insights found matching the current criteria.
Intro Text Eyebrow
Intro Text Headline
Intro text body: Our professionals understand the unique challenges and opportunities within each industry, delivering tailored solutions that reflect real-world dynamics.
Basic text blocks should display at max 7 columns on a large screen. Example text link.
Styling options that are pre-set to match the brand are available from the style menu. Just highlight the text and choose from the pre-set styles:
Heading 1
Used for the primary content headline of the page. Technically, a page can have multiple H1s but it should introduce a large, new section of content.
Heading 2
Used for the headline of almost all block titles as well as marking primary subheadlines in articles.
Heading 3
Subsections within an H2. Try to avoid skipping heading levels (e.g., don’t jump from H2 to H5) wherever possible.
Heading 4
H4-H5 for minor or inline headings
Heading 5
Sometimes, you may want to display a headline at a different size than the default Heading style for that level. To allow you to keep the correct semantic heading, you can also use display styles. Display styles can be added to any text from a normal paragraph all the way to an H1.
Display 1
Very large heading for very short headlines (ex. on the homepage)
Display 2
All the following Display styles are the size of the corresponding heading -1. So Display 2 = Heading 1, Display 3=Heading 2, etc.
Display 3
Display 4
Display 5
Specialty display styles are also available:
Turn text into an eyebrow
Used for short callouts that can be tucked above a headline
Large paragraph
Used for article intros to set off a paragraph of text that shouldn't actually be a heading.
Small paragraph
Used for disclaimers or other text that should be smaller than a typical paragraph.
Adding buttons to the RTE
Highlight the text you want to make a button
Apply a button style
While your text is still highlighted, add the hyperlink
Key Takeaways are used on posts to present a summary of an article and can also be used to call out text throughout. They typically include a headline (Display 5) and a paragraph (Large)
Highlight the text you want to be in the box and select the Key Take Away style. (It will look like the headline is in it's own box. That's ok.
Highlight the headline and add the display style. Highlight the paragraph and select the large style.
Collaborating with clients, our senior staff identifies the most important areas for analysis, allowing us to deliver qualified, objective, and supportable findings. Our goal is to understand the drivers of historical performance and the key risk and growth factors supporting future expectations. Our methods and experience provide our clients with an independent perspective on the quality, stability, and predictability of future cash flows.
Our methodologies and procedures are standard practices executed by some of the most experienced analysts in the industry.
Our QofE engagements are led by senior professionals with deep transactional experience.
Mercer Capital’s staff consists of CPAs, CFFs (Certified in Financial Forensics), CFAs, industry experts, big four alums, and other valuation and finance experts. Each quality of earnings engagement is staffed appropriately to ensure that our analysis generates Insights That Matter to potential buyers and sellers.